Artists You Better Know! w/ Conflict – K-Rino

K-Rino - Book Number 7 rear tray

You might know him as The Legend.. You might have heard him called The Wizard.. Ultimately you KNOW him as K-Rino. The ridiculously talented founder of South Park Coalition.. Known and acknowledged as one of the best lyricists, ever.. K-Rino is also one of the most humble people you’ll ever know.. I first met him when I worked at Rockin’ Rodeo/Ocean Club as a Doorman/Barback/Dj. I was just starting to rap in front of crowds with my boy ‘Kid’ as Hip Hop Incorporated. We booked Rino for a show, and meeting him was meeting one of my Hip Hop idols.. He was down to earth and actually talked to the artists opening for him and fans, unlike many well known artists.. For the next few years I booked him for a few more shows at different venues, and if you’ve ever been to one of my B-Day shows, this Friday will be the 3rd one he’s headlined.. And he has always been a refreshing look at real hip hop.. After being told by Sniper (Re-Up Ent./S.P.C.) that K-Rino said, “Welcome to The S.P.C.”, as he handed me a shot of Jager, my first thought was that I was being ‘Punk’d’.. My second was that the legend himself, the wizard, the man that can draw perfect pictures in your head with words, acknowledged my talent. Which, for any hip hop artist, is phenominal.
So to be able to ask him just a few questions, even now, is pretty fuckin’ awesome.. J/s
Conflict

So, there’s a million questions I could ask you, or someone else would ask you.. My first question, though.. Why Hip Hop? I mean, I know you started rapping back in the days, where Hip Hop was in it’s truest form, and still new.. I probably would’ve been one of the Fat Boys if I was doin’ my thing back then, but what brought you into it’s grasp..
K-Rino

Well you said it.. It was new.. No one had experienced this form of music before. All we had was R&B, which we loved too, but rap took the world by storm. Especially the youth, and everyone wanted to be a part of it in some way.. We all memorized the words to ‘Rapper’s Delight’ and ‘The Message’. Lol. Hip Hop was my 2nd love, Football was my 1st, but once I heard Sugar Hill Gang and Kurtis Blow I was hooked.

Conflict

What are your views on the changes in the hip hop industry, from 83′ when you started, to now?

K-Rino

Well in Houston, there was no INDUSTRY… So that alone is one of the biggest changes. As far as on a global scale, there were only a handfull of groups, unlike today, where everybody and their mama got a rap group or a record label.. The market is so saturated now and there are too many artists who really shouldnt be rappin. That has diluted the game. It also makes it harder for true fans to find good music because they have to sift thru too much garbage. Back in the days everyone had their own identity..

Conflict

Who is your favorite Rapper, from then to now, who automatically pops in your head?

K-Rino

Well, I’ve been a fan since 1979, so I’ve pretty much heard em’ all.. There was Sugar Hill (Gang), Kurtis Blow, Melle Mel, etc.. In the early era, for me, but when Run Dmc came along they were my favorites from maybe 1983-1987. I heard T-La-Rock in 1987 and Krs One in 1987 also.. It was a wrap after that.. Krs became my favorite and it stayed that way for years.. With honorable mention to Big Daddy Kane..but Krs is number 1..

Conflict

You’ve been called a pioneer. You’ve been called, the conscience of Houston rap.
Even an acronym for, K Rino, uses more vocab than most of the rappers out there now..
But what does Eric Kaiser think of K-Rino?

K-Rino
Well Eric created K-Rino so he loves him. And over the years they’ve slowly fused into each other.. K-Rino raps about what Eric believes in, so one is the transmitter of the other’s ideologies now.

Conflict

You can’t mention Houston Hip Hop without mentioning multiple members of the SPC..
Did you think that South Park Coalition would become what it has today?

K-Rino

Not in the beginning.. I was just doin it as a hobby but once it took off underground, and we started making records and gettin love wolrdwide,
I actually thought it would be bigger than what it is.

Conflict

Trust me, to a lot of artists and fans of Hip Hop, it’s bigger than the world, homie!
What would you say to the up and coming talent that’s out there trying to get noticed?

K-Rino
The best way to be noticed is to do something that no one else is doing.. If theres a crowd of 50 people standing in a line and one guy just starts jumpin up and down, wild and screaming, he’s gonna stand out and be noticed… Lol. Not saying go crazy, thats just an analogy.

Conflict
Are there any acknowledgements, agitations, or advice before we close out?

K-Rino

All praises due to allah.. Peace

You can hit up K-Rino or hit up http://southparkcoalition.webs.com to get any one of these albums. He his also all over YouTube, Facebook, everywhere.. There is no excuse for you to have not heard K-Rino’s music..

K-Rino’s song “Grand Deception” off Solitary Confinement album, was listed on “Best HipHop Songs in 2009 – A Top 25 list by Kevin Nottingham” it reached #12. The website 29-95 placed K-Rino’s album Book Number 7 on the “favorite-houston-albums-decade” and wrote “Houston’s greatest rap treasure is a guy who doesn’t own a car (fancy or otherwise), doesn’t wear jewelry and has never left the South Park neighborhood that is his home and his inspiration. He has released several excellent albums since, but this one’s his masterpiece.”